Understanding the priorities for your marketing strategy is the first step in getting the ball moving towards its implementation. Another essential component of the process is creating a realistic budget with quantifiable expectations for a return on your investment. Jim…
Putting a comprehensive marketing plan together sounds daunting but planning now will make implementation in the future much easier. During the recorded webinar we cover how to set up an integrated marketing plan from a high level to ensure the…
Hosting live presentations to educate the public about legal issues a law firm can solve has been a keystone marketing tool for lawyers. But the last year and a half has made it difficult to decide which format is best…
Most attorneys have invested in building a modern website as their firm’s online home. Now the challenge is how to attract people to your home? Search engine optimization will take you only so far and digital ads can require a…
Presentations have been a marketing stalwart of estate and elder law attorneys for many years. As more and more people are venturing back out after a year inside, it is time to review the benefits of hosting presentations for potential…
Video has experienced explosive growth over the last few years as a tool to connect with your target audience. This growth will continue as video will make up 82% of all consumer internet traffic by next year. We will explore:…
Social media started as a tool to stay in touch with college friends and has since evolved into a critical law firm marketing component. Despite the potential, many firms are hesitant, unsure about, or frustrated with social media platforms. Watch…
When you add a new practice area to your firm it is safe to say that nobody will hire you for those services unless they know you provide them. Without a marketing plan for the new practice area, you risk…
Email campaigns are a great way to stay in touch with your referral sources and clients. It is also an excellent tool to keep those potential clients in the loop that had an initial consultation but weren’t ready to move…
Putting a comprehensive marketing plan together for 2021 sounds daunting but planning now will make implementation in the future much easier. We will help you work through the preliminary decisions that will guide your approach in 2021. We will also…
We get it. It’s the holidays and the last thing you want to think about is work or marketing. Unfortunately, we see way too many attorneys struggle in January as a result of their marketing efforts taking a holiday. You…
You know marketing is an important element of your law firm’s business plan but how do you manage all the moving parts? Posting relevant content, maximizing SEO, keeping your website current, managing ad campaigns…it can be overwhelming. But having an…
In an increasingly competitive and noisy digital landscape, effective strategies are essential to get beyond your existing audience to reach new potential clients. Digital advertising is one of the best ways to get your message out—to share information, support the…
Hosted by: Law As a Business (LAB) Recorded: Thursday, August 6, 2020 Duration: 60 Minutes Presenters: Hilary Johnson, MBA, Director of Creative Services, Law as a Business Services, Jim Wolverton, J.D., Assistant Director of Education, ElderCounsel SEO (search engine optimization)…
Webinar Recorded: Thursday April 2nd and Friday April 3rd Presented by: Valerie L. Peterson, J.D., ElderCounsel Duration: 2 Hours 30 mins What You’ll Learn in This Webinar Presenting online offers more challenges than presenting to a live audience. More thought…
Click the play button to start the video from the beginning. Click the chapters icon on the player to see a full index of available chapters. Select a chapter to jump to the segment of your choice.
Click the play button to start the video from the beginning. Click the chapters icon on the player to see a full index of available chapters. Select a chapter to jump to the segment of your choice.
Click the play button to start the video from the beginning. Click the chapters icon on the player to see a full index of available chapters. Select a chapter to jump to the segment of your choice.
Click the play button to start the video from the beginning. Click the chapters icon on the player to see a full index of available chapters. Select a chapter to jump to the segment of your choice.
Click the play button to start the video from the beginning. Click the chapters icon on the player to see a full index of available chapters. Select a chapter to jump to the segment of your choice.