Regardless of how well you know the law, you must get the word out to your community that you can help them solve their legal concerns. Your digital marketing is essential to building trust with potential clients, current clients, and…
Every law firm professional has heard that their website is the foundation of every digital marketing strategy. But what makes one website better than another, and how can you tell if you’re getting the most important components built into your…
Many small practices do not have an in-house marketing professional, and the marketing duties inevitably fall to the attorneys or legal support staff. Nevertheless, the attorneys and support staff in the firm are left to their own devices to create and…
Many small practices do not have an in-house marketing professional, and the marketing duties inevitably fall to the attorneys or legal support staff. Unfortunately, marketing was not taught in law school between civil procedure and contracts. Nevertheless, the attorneys and support…
Attorneys know that elder law and estate planning is designed for a snapshot in time. Specific planning strategies are based on the client’s concerns and priorities at the particular time that the client meets with an attorney. However, life is…
Your initial consultations should not be the beginning of your potential clients’ journey. Rather, the consult should be the culmination of a thoughtfully structured process that leads to an attorney-client relationship. A well-constructed premeeting strategy will lead to: Increased referrals…
Most attorneys understand that having an online marketing presence is essential for success. However, many times the construction of that digital footprint was done haphazardly or without following an overall marketing strategy. Just like an annual checkup at the doctor’s…
Your website is your law firm’s online home. It is where you host guests, provide information, generate new business, and build trust with all who visit. Designing your website so that accessing the site’s features easily and effortlessly is the…