Hosted by: Law As a Business (LAB)
Recorded: Thursday, August 6, 2020
Duration: 60 Minutes
Presenters: Hilary Johnson, MBA, Director of Creative Services, Law as a Business Services, Jim Wolverton, J.D., Assistant Director of Education, ElderCounsel
SEO (search engine optimization) is a very misunderstood term among attorneys and office managers. Many attorneys know that their website is an essential part of their marketing strategy but are unclear exactly what to do about keeping their website relevant in an ever-crowded online marketplace. If you ask five attorneys about SEO and what it means for their website you will get five different responses (we have and we did!).
During this webinar, you will learn what SEO means and the three most circulated myths about this mysterious but important service. You will learn about the fallacies spread about SEO and the truth about what you can do to help your potential clients find your website. We will take a look under the hood of websites, show you what to look for on your own law firm’s website and share some simple fixes to help its overall health and functionality.
Learn the truth about SEO myths and how you can implement best website practices to better your organic search rankings.