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The Importance of an Integrated Marketing Strategy

You know marketing is an important element of your law firm’s business plan but how do you manage all the moving parts? Posting relevant content, maximizing SEO, keeping your website current, managing ad campaigns…it can be overwhelming. But having an integrated strategy and managing each of these moving parts will increase your return on investment and give the marketplace a clear picture of the services you provide.

During this webinar, we will discuss an approach to make sure that all your firm’s efforts are communicating a consistent message and the individual components are working together. The goal is to maximize the impact your message has on potential clients and referral sources. Join us to learn these “bigger picture” insights that will guide marketing strategy and dollars now and in the future.

We are here to help. Schedule a quick intro call with a Practice Solutions Advisors to discuss how we can support your marketing strategy and increase your ROI as discussed during this webinar.

Hosted by: Law As a Business (LAB)
Recorded: October 2, 2020
Duration: 60 Minutes
Presenters: Lori Pulvermacher, MBA, Practice Solutions Advisor, Law as a Business Services, Hilary Johnson, MBA, Director of Creative Services, Law as a Business Services, Jim Wolverton, J.D., Assistant Director of Education, ElderCounsel, and Valerie L. Peterson, J.D., CEO, ElderCounsel

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