Many small practices do not have an in-house marketing professional, and the marketing duties inevitably fall to the attorneys or legal support staff. Unfortunately, marketing was not taught in law school between civil procedure and contracts.
Nevertheless, the attorneys and support staff in the firm are left to their own devices to create and implement marketing strategies. This can be a dizzying world for the untrained and lead to a poorly executed strategy with minimal results.
There is no better place to start than gaining a better understanding of the power of content. Content marketing is a proven approach that helps a law firm build trust within their community while providing information critical to potential clients and referral sources. Every law firm’s marketing plan needs fuel to help it gain momentum. High-quality content can be that gasoline.
Erin Dupuis, Law As a Business Account Manager, discusses how to jumpstart your marketing efforts using a content marketing strategy. We will explore tools and techniques designed to help individuals in the legal industry who are also responsible for their firm’s marketing.
We are here to help your content marketing needs so you don’t have to start from scratch. Contact us today to learn more about the content library mentioned during the video and get the marketing boost you’ve been looking for.
Webinar Recorded: March 3, 2022
Presenter: Erin Dupuis and Jim Wolverton, J.D.
Duration: 44 minutes