Recorded: July 12, 2018
Presented by Brenna Galvin, Esq., Maser Amundson Boggio P.A.
Duration: 68 minutes
Public speaking is an incredible way for elder law attorneys to grow your client base and network of referrals. Many clients fear seeking competent counsel, because they do not understand the benefits, cost, and the language. Public speaking can reach a broad audience of potential clients while addressing their fears and provide them a baseline so they feel confident engaging your services. It can also highlight your expertise to other professionals such as social workers, health care providers, and financial advisors or planners, and increase your network. Taking time to address these professionals frequently asked questions and client concerns helps to keep you front of mind and develop trusted relationships. Similarly, speaking within the field to other professionals allows them to recognize when a client may be better served through a referral. Public speaking can seem daunting and time consuming, but the right tools can dramatically scale your business.
You’ll learn:
- How to market your law firm and highlight your expertise through public speaking to potential clients, referral sources, and attorneys.
- An efficient and systematic approach to coordinating the events, materials, and follow up.