When you add a new practice area to your firm it is safe to say that nobody will hire you for those services unless they know you provide them. Without a marketing plan for the new practice area, you risk hearing a sentence no attorney wants to hear from a client EVER –“I didn’t know you did that or I would have hired you.”
Many attorneys focus heavily on learning the law as they expand services but overlook the importance of an accompanying marketing strategy. The communication rollout is essential to produce the expected profit that motivated the expansion in the first place.
During this webinar you will learn:
- Three key marketing strategies to keep in mind as you add a new practice area.
- The elements of a new practice marketing strategy.
- A powerful planning tool for gaining new clients and adding an additional service for your current clients
We are always here to help. Schedule a quick intro call with a Practice Solutions Advisors to discuss how we can help get the word out about your new practice area.
Hosted by: Law As a Business (LAB)
Recorded: February 11, 2021
Duration: 60 Minutes
Presenters: Lori Pulvermacher, MBA, Jim Wolverton, J.D., and Hilary Johnson, MBA