skip to Main Content

In It Together: Marketing Using Online Events

 
  • How Eric is using online seminars to generate new business
  • Advice for attorneys new to using online seminars
  • Pizza as a way to thank others

Recorded: April 6th, 2020
Interview: Eric Goldberg, CELA, Mandelbaum Salsburg

Eric Goldberg, CELA, formerly the founder and principal attorney at the NJ Elder Law Center at Goldberg Law Group (NJELC) is now co-chair of NJELC at Mandelbaum Salsburg in New Jersey. Their entire law firm is currently working remotely and things are running efficiently for their team.

Using email marketing, we invite people to join us for the online event that they host on Zoom. We come up with these fairly basic ideas for the topics of our online events.

  • What kind of estate planning does one need during a crisis? Or when there is no crisis?
  • How is COVID-19 affecting your plan?
  • What’s the difference between a DNR and a living will?

Last week we created a panel for our online event. It is a huge success and I highly recommend other elder law attorneys do it. We invited four health professionals in our area, psychologists in assisted living facilities, nursing home placement person, care agency owner, and a geriatric care manager. And we acted as moderators. After the meeting ended, our phone was ringing off the hook. It showed the attendees:

  • We are compassionate about the community
  • We want to give information to people
  • We are passionate about our professional relationships
  • We are confident in them.

Engage Attendees During Online Events

Tip: Get all the names of the participants and call on professionals you know. Give them a shout-out or asking them pointed questions. Asking questions of these professionals and getting them involved in the meeting makes it more of a conversation and doesn’t bore the listeners.

Pay it Forward
We are still here. We still really care about our community and those giving so much during this time.

I started reading about these assisted living facilities and nursing homes and how hard the employees were working and how many of them are sleeping there so that they don’t leave and come back and infect elderly people. We are sending pizza to these facilities as a thank you and to help them and their morale.

How to get started with online events?
This is the new paradigm. I believe that one of the silver linings of this crisis is that it is forcing us to really be able to work remotely and to be comfortable with it. I can do seminars now in an assisted living facility for the families of the residents but I can also now feel comfortable having this Zoom meeting with the family members during lunch so they don’t have to leave their desks. I can just transmit to them right in

front of the computer. They’re sitting at their desk anyway – why not to listen to Goldberg for a few minutes and see what he has to say. If I’m not feeling well or if I’m traveling or something and I want to meet with someone I feel comfortable doing it online.

Don’t worry about the future, you have a couple extra hours a day to work on your business. We’ve been working in our business for so long. Use this time to look into how can we enhance our business going forward and this virtual meeting space is definitely one of the ways that you can do it.

More Videos in this Series

New Business is Coming Your Way if You Know Where to Look

In It Together: New Business is Coming Your Way if You Know Where to Look

A look at the Caring.com survey Number of people people who have planning documents: will, trust or advance directive Reasons…

read more
In It Together: Doing the Little Things That Keep Business Going

In It Together: Doing the Little Things That Keep Business Going

Teaching clients how to use Zoom (and have fun doing it) How to keep business coming in, even when it…

read more
In It Together: Hosting Online Meetings with Zoom

In It Together: Hosting Online Meetings with Zoom

Top 2 reasons Zoom works well for meetings How to use Zoom with your clients that don't have an account…

read more
Document signings, new business, unexpected opportunities

In It Together: Document Signings, New Business, Unexpected Opportunities

How they conduct document signings outside their office Where new business is coming from Opportunities they weren’t expecting Advice for…

read more
In It Together

In It Together Meetup – April 21, 2020

What Are Ways to Package Planning Docs and How Do You Recommend Pricing Packages? How Should We Do a Single…

read more
Running a remote practice and a traditional practice

In It Together: Running a Remote Practice and a Traditional Practice

How they are handling remote work while keeping their physical space open as an essential business How they are managing…

read more
In It Together: Running a Law Practice From Another State

In It Together: Running a Law Practice From Another State

Technology used for remotely accessing your desktop Client video conferences The importance of having protocols in order to run your…

read more

In It Together: Importance of Taking Time Off at Home

How our brains respond to chronic stress Benefits of taking time off, especially during a pandemic How to have a…

read more
In It Together: Essential vs Non-Essential, Document Signings, Surprising Revelations

In It Together: Essential vs Non-Essential, Document Signings, Surprising Revelations

What does “non-essential” mean for a law firm? How to get documents signed where physical presence is required Surprising revelations…

read more
Client Meetings and Signings in California

In It Together: Client Meetings and Signings in California

Setting a process for meetings with ongoing clients vs new clients. How they are handling document signings in California since…

read more

In It Together Meetup – April 13, 2020

Are Legal Services Considered Essential Business? What is the Best Way to Handle Document Signing? What About in States Without…

read more
In It Together: Marketing

In It Together: Marketing

How to convert in-person events to online events. Repurpose the marketing budget that was set aside for the next 3…

read more
X