Recorded: August 24, 2017
Presented by Heather Kirson, CELA, The Elder Law Center of Kirson & Fuller
Duration: 54 minutes
A critical part of running a business is to have an ongoing marketing strategy. This includes the use of platforms and resources for immediate return on investment (ROI) and feedback from your target audience. Your website and social media accounts are more important than you may think. On top of the immediate results, you also have to think bigger and have a long term goal in mind. A long term marketing strategy builds off of your other initiatives but many times take it one step further with a real personal touch.
Heather Kirson will break down each of these marketing strategies and give you a complete list of marketing ideas you should consider in your law firm to allow your business to reach its full target audience and get those potential clients through your door.
- Immediate Ways to Market Your Law Practice
- NAELA & AFELA
- Long Term Ways to Market Your Law Practice
- Provide Great Client Service
- Serve on a Board
- Office Lunches
- Track All Referrals
- National Elder Law Month
- Host an Open House
- Say “Yes!” To All Speaking Engagements