Email campaigns are a great way to stay in touch with your referral sources and clients. It is also an excellent tool to keep those potential clients in the loop that had an initial consultation but weren’t ready to move forward at that time. These campaigns are inexpensive (free) and fairly straightforward to do yourself.
Unfortunately, most companies have figured this out and email marketing has saturated most inboxes. In order to stand out you must have a comprehensive strategy providing consistent and relevant information to your target audience.
During this webinar we will discuss some preliminary steps you’ll need to accomplish before getting started with a full blown email campaign.
Do not miss out on the opportunity to set up your law firm for success in 2021.
We cover how to:
- Efficiently store contact information
- Utilize common email programs
- Write compelling copy
We are always here to help. Schedule a quick intro call with a Practice Solutions Advisors to discuss how we can create an effective email campaign for your law firm.
Hosted by: Law As a Business (LAB)
Recorded: January 7, 2021
Duration: 60 Minutes
Presenters: Lori Pulvermacher, MBA, Jim Wolverton, J.D., and Hilary Johnson, MBA