In an increasingly competitive and noisy digital landscape, effective strategies are essential to get beyond your existing audience to reach new potential clients. Digital advertising is one of the best ways to get your message out—to share information, support the decision making process, and attract clients.
If you’ve experimented with digital advertising and did not generate the return you hoped for, it’s likely components of a comprehensive approach were missing. An effective digital marketing strategy should provide value to your audience, capture visitor information, and nurture those that engage to aid in conversion.
In this recorded webinar, we review current digital advertising options, successful (and unsuccessful) case studies, and techniques to increase the effectiveness of your next advertising campaign.
Hosted by: Law As a Business (LAB)
Recorded: Thursday, September 10, 2020
Duration: 60 Minutes
Presenters: Lori Pulvermacher, MBA, Practice Solutions Advisor, Law as a Business Services, Hilary Johnson, MBA, Director of Creative Services, Law as a Business Services, Jim Wolverton, J.D., Assistant Director of Education, ElderCounsel