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Extra! Extra! Hear All About Newsletters

Webinar Recorded: March 22, 2016
Presented by Ed Smith, Esquire, 
Southwest Florida Estate Planning, PLLC
Duration: 29 minutes

The newsletter may get snubbed as being old-school, but this is a great tool for engaging your clients. It can be used to notify, remind, advertise and communicate–and a newsletter can be very cost effective! During this discussion, Ed Smith, Esq. evaluates the various benefits of newsletters as a marketing strategy.

We’ll explore:

  • Electronic vs. print
  • Target audience selection
  • How to capture contact information and leads
  • How to add value to your clients, prospects, and referral sources
  • How to utilize Google to create your newsletter
  • Is a newsletter necessary?

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