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Symposium 2015 Precursor Package (audio download)

$0.00

Precursor Package
Receive audio and materials for all 8 precursor sessions for one low price.
Sessions included:

  • Mastering the Social Media
  • AVVO and Your Practice
  • Why Your Selfie is Not a Professional Photo (and the 5 Things You Have to Know about Body Language)
  • Speaking Staff: Social Media Safeguards
  • 4 Apps You Have to Know for Practice Development Success
  • The 7 Things You Didn’t Know Evernote Could Do For You
  • How to Maximize the Benefits of a Law Firm Website
  • 10 Practice Development Techniques to Get Clients to Refer More Work to You

Recorded: July 14, 2015, Symposium 2015 Precursor (San Diego, CA)

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Mastering the Social Media
Audrey Ehrhardt, JD & Anne Desormier-Cartwright, Esq.
Facebook, LinkedIn, Twitter – we’ve all heard of these social media powerhouses but what can they really do for your law practice?  What does an effective social media campaign look like?  How do you release content that educates both referral sources and potential clients?  Are there potential ethics issues you need to be aware of?  Whether your practice has an established social media presence or you’re just getting started by listening to Audrey Ehrhardt and learn best practices on how to use these applications to maximize both the growth and the profitability of your law practice.

AVVO and Your Practice
Louis Lepore, JD, LLM
Today, more clients are finding attorneys using the internet than ever before.  Have you created a website that captures the attention of potential clients and referral sources?  Are you capitalizing on this opportunity or letting it pass you by?  Do you know what AVVO is doing for lawyers and the steps you need to take to position yourself as the expert in your area?  Listen to Louis Lepore, Esquire, as he discusses how to establish your online presence and build your reputation going forward.

Why Your Selfie is Not a Professional Photo (and the 5 Things You Have to Know about Body Language)
Rachel Giblin & Audrey Ehrhardt, JD
Arms folded? Legs crossed? Lean in? Or lean out?  Your professional photograph is already speaking volumes about you, ever wonder what it is saying to your clients? Listen to Audrey Ehrhardt and Rachel Giblin as they share best practices for getting your image out there in a way that showcases what you want the public to see together with the five things you have to know about body language.

Speaking Staff: Social Media Safeguards
Audrey Ehrhardt, JD & Melissa Johnson
Imagine this – you’re in the middle of working with a time sensitive deadline and your phone vibrates. When you look down for the important message you see it’s from Facebook where your paralegal is currently posting photos – of her cat – her boyfriend – no wait, about her boss?  In this presentation, Audrey Ehrhardt and Melissa Johnson discuss the crucial conversation you need to have now with your employees regarding the use of the internet and social media in the workplace together with employee handbook you need to have in place in your firm.

4 Apps You Have to Know for Practice Development Success
Panel Discussion: Audrey Ehrhardt, JD, Tom Ahrens, JD, & Steve Riley, Esq.  (Moderated by Rachel Giblin)
The average American uses his or her smartphone over three hours each day!  Whether in our professional or personal lives, we are staying connected through the technology at our fingertips.  Is there a way to increase efficiency, work flow and profitability in our firms just by using our smartphones?  Listen to our panelists as they discuss four apps that can maximize your productivity each day.

The 7 Things You Didn’t Know Evernote Could Do For You
Audrey Ehrhardt, JD, Steve Riley, Esq.
Meeting time sensitive deadlines, team coordination, back office tasks, increasing profitability, managing important contacts – there’s an app for that!  Evernote is one of the most powerful apps out there for capturing the information you need to run your practice and make sure you never miss a crucial opportunity.  Do you consider yourself an Evernote expert?  Want to learn how to use the workspace like a pro?  Listen to Steve Riley and Audrey Ehrhardt as they share the top 7 things you need in your practice that can be accomplished with Evernote!

How to Maximize the Benefits of a Law Firm Website
Tom Ahrens, JD
Website marketing for elder law attorneys is a competitive landscape. Your law firm website is not dead – in fact, it is communicating every day with clients, clients’ family members, prospective clients, referral sources and search engines. During this session we will discuss ways for law firms to maximize the value of their websites by focusing on how well their website communicates. We will discuss specific tools and action steps you can take to audit your existing website, maximizing the value to your law firm. Topics include:

  • blogging and social media integration
  • search engine optimization
  • site design and functionality
  • on-site communication tools

10 Practice Development Techniques to Get Clients to Refer More Work to You
Audrey Ehrhardt, JD & Steve Riley, Esq.
You’ve heard the best source of business is to work with people who know you and have purchased from you before, but is it true? Are you a master at working on a case but don’t see many of those clients returning at a later date with additional issues?  Do you internally develop your best clients to refer their inner circle to you for planning?  Is there a best way to ask to grow this relationship?  Listen to Steve Riley and Audrey Ehrhardt as they discuss the 10 practice development techniques you can start using now to turn your favorite clients into your favorite referral sources.

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