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Practice Development Camp – Fire and Rescue School for Your Law Firm

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By: Audrey Ehrhardt, JD, Valerie Peterson, JD, Corey Saban, Tom Ahrens, JD, and Sandi Poreda

We all need to know the strategies that make our law firms as efficient and profitable as they can be. The right tools and resources combined with the strategic knowledge of how to use them can make the difference when it comes to increasing your revenue each quarter.

Whether we are fire-proofing your law firm against possible adversity or we are jumping into the fray to rescue your practice from the burning flames, this is the course for you. Both new and experienced elder law attorneys will benefit from getting real practice answers they can implement right now.


Topics Covered:

  • 3 Long Term Care Facilities in 90 Days
  • Websites that Communicate Well
  • Techniques for Leveraging SEO and Social Media
  • Preparation Saves Lives (and law firms too!)
  • Fire! 30 (blog) Topics in 30 Minutes
  • The 5 Best Ways to Start a Wildfire in Your Practice
  • C.O.M.M. Training
  • Get Out Alive!
  • Strategies for Increasing Your Profitability Now
  • Elder Law in Pictures
  • It’s Getting Hot in Here!

3 Long Term Care Facilities in 90 Days
Elder law attorneys know that the long term care facilities in their communities are meeting with their ideal clients on a daily basis.  What most attorneys don’t know– is who they need to know, and what they need to do to get these facilities to send qualified referrals to their practices.  This course provides a step-by-step guiding for building a referral relationship with three long term care facilities in 90 days. Both brand new and existing elder law attorneys will benefit from this interactive session, and walk away with resources and tools to implement immediately.

Websites that Communicate Well

As an attorney specializing in elder law, your days are often filled with putting out fires. Whether it is crisis planning for a new client, managing your team, or simply staying current with new developments in elder law, there is often little time left for website development and management. Unfortunately, your firm’s website may be a fire that you don’t know about. This session is designed to teach you how to handle that fire:

  • Important features your website should have to thrive in 2015
  • Action steps to increase your search engine results
  • How to integrate your website with social media
  • Checklists and website planning tools

Techniques for Leveraging SEO and Social Media
When you have a marketing strategy in place you give yourself a plan to follow in developing your firm’s internet presence.  The right message, with the right content, delivered the right way to “brand” your firm can be the powerful boost to your law practice marketing that you are looking for. But do you know what your strategy needs?  Have you created your vision for your firm?  Join presenter, Sandi Poreda, as she discusses building the social media strategy you need to know to immediate improve SEO and build a strong, coordinated social media presence.

Preparation Saves Lives (and law firms too!)
A profitable practice takes time to develop and maintain.  How do you create and capitalize on your marketing efforts if you don’t have a plan to follow?  What are the pieces to incorporate for an effective marketing plan? Is there a timeline you should follow?  How do you build an evaluation process to realize ROI?  In this session, we will use the Office Management Marketing Template as a guide to enhance your law firm marketing campaigns and build new ones.

Fire!  30 Topics in 30 Minutes
Talk to most attorneys you know and they’ll tell you they would blog if they just had the time.  Join Audrey Ehrhardt as she provides the 30 topics every elder law attorney has to have in their arsenal that shows you how to write well crafted, motivational blog posts, complete with calls to action, in under 30 minutes.

The 5 Best Ways to Start a Wildfire in Your Practice
Is there a fast way to boost the face of your practice? Yes!  The power of video is both changing the way lawyers market themselves and the way potential clients and referral sources find them.  Join Audrey Ehrhardt and Corey Saban, from The Law TV, as they share with you the five things you have to know about video and the video marketplace to improve your practice’s marketability right now.

C.O.M.M. Training 
Is there a communication breakdown in your practice? Do you often assign a case or a project to an employee only to have there be crucial gaps in the final work product? By contrast, do your employees feel that you are inaccessible or distant?  Do you feel your team meetings are ineffective at best? Starting with the DISC profile, our panel will then address five of the most frequently seen communication challenges in law firms today-and provide crucial training you need to overcome them.

Get Out Alive!
Do you go into your first meeting with a potential client unsure of the result? Do you find yourself discounting your prices to make a sale? Are you uncomfortable asking for money? Unsure what to talk about? Are you trapped in meetings that take well over an hour? Is there a magic formula for turning potentials into sales? This session focuses not only on surviving the first client appointment but making sure you are hired (and paid!) for your legal services. Join Audrey Ehrhardt and Valerie Peterson as they walk through meeting scenarios frequently seen by elder law attorneys and provide examples of how turn ”potential clients” new clients.  Stop practicing on clients and get real world strategies you can use now!

3 Strategies for Increasing Your Profitability Right Now
If you could increase your weekly revenue by $5,000 a week would you do it? What about $10,000? Does it seem like an impossible goal?  It doesn’t have to be.  Join Audrey Ehrhardt and Valerie Peterson as they identify the biggest threats to your profitability right now and provide you with strategies to overcome the obstacles to reaching your revenue and exceeding your goals.

Stop, Drop and Roll Out 3 Techniques for Boosting SEO
When you have a marketing strategy in place you give yourself a plan to follow in developing your firm’s internet presence.  The right message, with the right content, delivered the right way to “brand” your firm can be the powerful boost to your law practice marketing that you are looking for. But do you know what your strategy needs?  Have you created your vision for your firm?  Join presenter, Sandi Poreda, as she discusses building the social media strategy you need to know to immediate improve SEO and build a strong, coordinated social media presence.

Elder Law in Pictures
An enhanced elder law durable power of attorney? An intentionally defective grantor trust?  A promises to give Blackacre to B but then marries C and owns the property JTWROS?  Every day lawyers use legal terminology that is a very different version of the English language than most of our clients are familiar with.  It is our job to speak “English” to our potential clients so they can hear what we want them to hear, understand it and make a purchase – usually in less than an hour of time.  Come to this session with Audrey Ehrhardt and learn how to use elder law visuals both before and during the appointment to avoid misunderstandings, provide clarity and help everyone in the meeting speak the same language.

It’s Getting Hot in Here!
In this final presentation of the camp, we will discuss your biggest practice challenges together- infused with the biggest issues being discussed during Office Management’s Office Hours with Audrey.  From pricing to value building techniques and client management to administrative concerns, this session will answer member questions.  Bring your burning questions and be prepared to learn techniques for handling issues in your practice.

COURSE INFO

How long is this course?
Uninterrupted, the video portions of this course should last approximately 3 hours 18 minutes, but we’d suggest to allow for taking notes and of course, the quizzes. So all told, allow for around 4 hours.

When can I take this course?
Once you select to take this course, it will be available to you 24/7. There is no expiration date or time limit for completion, so study at your own pace.

Are there any course materials?
There are no downloadable materials for this course.

How much is this course?
$795 retail and $695 for ElderCounsel Members.

Will my progress be saved if I have to leave?
Yes! Any progress you make on this course will be saved so you can pick up where you left off.

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