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by ElderCounsel

We help law firms run efficient and profitable businesses
through marketing and business solutions.

Our Law As a Business (LAB) team takes the time to understand your business and listen to your challenges so we can create and deliver solutions that help you meet your business goals.

Fueled on technology and smart strategies, LAB Services creates business and marketing solutions that attract and connect practitioners to their ideal clients.

Maximize your firm’s credibility and online presence to attract new clients. With the right solutions, you’ll get in front of your ideal clients, at the right time, with the right message.

LAB Whitepaper: eBook How to Market and Grow Your Elder Law Practice


Don’t Get Left Behind
Potential clients are searching for representation and by improving your online presence, you’re putting your firm in the best position to capture new clients.

Branding & Content

Client Acquisition Strategy

Technology Development

Lead Generation

Get Started With LAB Services by ElderCounsel

Solutions by LAB Services

Sales and client acquisition training and support:

  • Workflows
  • Integrations
  • Development
  • Mapping/fielding

Custom, practice-area specific content:

  • Blogging
  • Social Media
  • Newsletter

Creative copy to attract clients:

  • Website
  • Collateral pieces
  • Email communications

Strategic ad design and lead generation:

  • Strategy, management, design, optimization
  • Content boosting

Professional design services:

  • Logos and branding
  • Stationary
  • Brochures
  • Digital assets
  • Direct mail

Comprehensive, customized website creation and maintenance:

  • Design and development
  • Hosting, maintenance
  • Enhancements and updates
  • Audits
  • Technical updates/fixes
  • Integrations

Customized campaigns for B2B and B2C:

  • Nurturing
  • Newsletter
  • Promotional

Expert client acquisition and business effectiveness coaching and consulting:

  • Training
  • Development of sales and consultation processes
  • Processes and procedures

A full suite of event marketing and management services:

  • Promotions
  • Platform training
  • Hosting, recording, editing (video/webinar)
  • Presentation creation and consulting (slide deck and effective presentation)
  • Nurturing campaigns
  • Scripting
  • Video creation

Why Law As a Business?

Law As a Business (LAB) was created by ElderCounsel to help attorneys run efficient and profitable law firms. As an offering of LAB, we created LAB Services, a full-service creative solutions house for small business owners specializing in legal practice areas such as elder law, estate planning, Veterans pension planning, and special needs planning.

ElderCounsel has been working with attorneys and their support staff since 2007 to provide solutions for document drafting and education. We realized that while document drafting and education is important, a key component of running a successful firm was missing…business growth solutions.

Our clients needed efficient solutions to help stay connected with the latest business and marketing strategies so they could focus on the other areas of the business that required their attention.

We find the solutions that work for you and will help your business see the best return on investment. Services range from technology development, online presence, advertising, seminar creation & promotion, and business growth strategies.

Let’s Get Started!

Our team is here to help your law firm with creative marketing and business solutions. Contact us today!

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